BBGS Podcast Is Live!

Name: Business Broker Growth
Address: US
Telephone: +1-206-234-1848
Price range: $$

The Human Side of the Deal

There’s one thing that never shows up on a P&L — but it determines how most deals actually close: human skill.

Every negotiation has numbers, logic, and structure. But the moment real people sit across the table, logic takes a back seat.

Emotions, ego, fear, and pride step in.

That’s where great brokers rise.

Top brokers aren’t just deal-makers; they’re interpreters — reading what clients mean, not just what they say.

They calm nerves. They bridge gaps. They turn tension into trust.

You can’t automate that. You can’t template it.

It’s the human side of the deal — and it’s your real competitive advantage.

In a world where everyone is optimizing their tech stack, don’t forget to optimize your people stack: how you listen, frame, reassure, and guide.

With technology (and not AI specifically…whatever the new ‘tech’ is a given era…at one point it was the telephone, the automobile, the typewriter – all things that made some people worry about the ‘human’ side of things) – your superpower has to always be the human side – the H2H (Human To Human) sale.

AI Strategy Minute

AI doesn’t build trust — but it helps you earn more time to.

Use it to handle the repetitive stuff so you can double down on the personal work that actually closes deals.

Here’s how:

Auto-summarize your client calls for faster follow-ups.
Repurpose meeting transcripts into content that reinforces your expertise.

Use BBG Copilot to draft client updates or proposals faster — so you can spend time on strategy, not syntax. [If you don’t have the BBG CoPilot Custom GPT – let me know, or access it through the portal – https://get.businessbrokergrowth.com/portal]

Let the tech handle the tasks. You handle the trust.

Broker Growth Hack

The 25% Rule

If you’re not spending at least 25% of your week on visibility, you’re not building next quarter’s pipeline.

Every top broker you admire is doing this — even the quiet ones.

They’re publishing. They’re networking. They’re nurturing.

That’s not “marketing.” That’s risk management.

Your deal flow next quarter depends on what you do to stay visible this week.

BBG Show Launch

Business Broker Growth Show - Cover picture

We just launched The Business Broker Growth Show — a podcast for brokers who want to stop chasing deals and start engineering them.

Each episode brings raw, practical conversations with experienced brokers and deal pros about what’s actually working today.

What’s more exciting is the value of the conversations. I know how many notes I took during the conversations; I can only imagine what the brokers who want to be great will get from each episode.

The first 3 episodes are live now:

Real Success in Business Brokerage with Gregory Kovsky

Watch it here: https://www.youtube.com/watch?v=YnZyaQVC91M

Listen here: https://podcasts.apple.com/us/podcast/real-success-in-business-brokerage-with-gregory-kovsky/id1852038416